A lot of businesses are missing out on a great opportunity by not having a custom landing page for their Facebook fan page. Most Facebook pages look the same in design and layout. For people to “Like” your page you need to stand out among the competition. Custom landing pages allow you to do just that.
A custom landing page, also known as a welcome tab, is the first page a new visitor will see when they click on your Facebook fan page. This page is very likely to be the deciding factor in whether or not the visitor decides to become a fan of your page by clicking the Like button. This is your opportunity to peak their interest and give them a reason to click the Like button.
The first step to creating a custom welcome tab is to ask yourself what you want the visitor to do. Do you want them to become a fan? Do you want them to visit your website? You need to come up with a clear call to action.
Once you have decided on a clear call to action the next step is to provide your visitors with a reason to do this action. If you want them to like your page, tell them why it benefits them. Maybe by becoming a fan of your page they will get access to a white paper or a special discount. Whatever your call to action is, make sure to give your visitors a good reason to participate.
Don’t have any graphic design or programming skills? You don’t need them! There is a great website called PageModo.com that allows you to create a custom landing page for free. You can choose from several different welcome tab templates to start with. Once you have decided on a template you can upload images or videos, add your own text, change the colors and even add hyperlinks! Once you are satisfied with your design, simply click on the install button and your new welcome tab will appear on Facebook!
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